2026-03-12T11:37:12Z https://kougei.repo.nii.ac.jp/oai

oai:kougei.repo.nii.ac.jp:02000154 2025-03-26T02:28:15Z 12:209:1742359587762

ミツワ石鹸 人形アニメーションCMの放送年に関する 調査報告 Report on the Year of Broadcast of Mitsuwa Soap Corporation Puppet Animation Commercial. 細川, 晋 ホソカワ, シン HOSOKAWA, Shin 細川 ホソカワ HOSOKAWA 晋 シン Shin open access 人形アニメーション、コマーシャル I pursued the contradiction between the history of puppet animation and the history of commercials by examining the year when Mitsuwa Soap' s commercials began airing. According to the CM history, a Mitsuwa Soap commercial featuring a puppet animation of three girls was broadcast in 1954. However, a discrepancy arises because Shiba Productions, which produced that commercial, was established in 1958. Additionally, we were unable to find any text or images from books from the 1950s describing about the puppet animation of three girls. As a result of various verifications, it is more likely that the commercial song was broadcast on radio and TV from 1954, but the puppet animation using puppets of the three girls did not appear until after 1954. 1954 was only the second year of television broadcasting in Japan. I conclude that the history of commercials and the history of puppet animation have been studied separately, and that the historical discrepancy may have been overlooked. 東京工芸大学芸術学部 2025-03-31 jpn departmental bulletin paper https://kougei.repo.nii.ac.jp/records/2000154 AN10507753 13493450 東京工芸大学芸術学部紀要 Bulletin of Faculty of Arts, Tokyo Polytechnic University 31 27 36 https://kougei.repo.nii.ac.jp/record/2000154/files/31-3.pdf application/pdf 1.6 MB 2025-03-31